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  1. Drake Cleans Up & Streaming Continues to Grow in Nielsen Music Canada's Mid-Year 2018 Report
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Drake Cleans Up & Streaming Continues to Grow in Nielsen Music Canada's Mid-Year 2018 Report

Drake Cleans Up & Streaming Continues to Grow in Nielsen Music Canada's Mid-Year 2018 Report

Two Drake singles, "God's Plan" and "Nice For What," have spent a combined 14 weeks of the first 26 of 2018 in the No. 1 spot on the Billboard Canadian Hot 100, with 98 million and 49 million on-demand streams, respectively, according to Nielsen Music Canada's mid-year report.

The Canadian rapper's double album Scorpion notched 33 million streams for its 25 tracks the first weekend of the June 29 release, and "God's Plan" is the top-streamed song to date this year (on-demand audio) with 73 million streams.

The data, which covers the six-month period ending June 28, provides key insights into industry trends in sales and streaming, social media, and consumer engagement by Canadian music consumers, including the charts presented by Billboard.

Of note, the mid-year report reveals on-demand audio streaming is up 53 percent in 2018, while album sales have decreased by 17 percent and digital track sales by 22 percent.

Weekly on-demand audio streams surpassed one billion for the first time, during the week ending March 1 and peaked at 1.2 billion during the week ending June 28. The mid-year total reached 26.8 billion, up from 17.5 billion a year ago.

"Music in Canada continues to flourish, with fans listening to their favourite artists at unprecedented levels," Paul Shaver, vice-president, Nielsen Entertainment Canada - Music & Sports, said in a statement. "Access to music has never been easier, with a diverse array of channels and technologies for engagement, and we're seeing these factors drive record consumption year over year."

Total album audio consumption is higher than it was for 2017. Overall album audio consumption -- albums + track equivalent albums (TEA) + on-demand audio streaming equivalent albums (SEA) -- increased 18 percent to 27 million units, up from 23 million during the same period in 2017.

Nielsen defines the term "total album equivalent consumption" in this report as "the number of physical and digital albums that were sold and the total number of album equivalent songs from downloads and song streaming volume" and "does not include listening to music on broadcast radio or digital radio broadcasts."

Canadian stars The Weeknd and Shawn Mendes both landed their third consecutive No. 1 albums, The Weeknd's My Dear Melancholy with 19,000 album equivalent units and Shawn Mendes' self-titled release with 32,000 album equivalent units. Another Canuck Tory Lanez attained his first No. 1 album with Memories Don't Die.  Canadians Jim Cuddy, Éric Lapointe and Coeur De Pirate also had top selling album sales totals the first week of their respective album releases.

American Post Malone set a one-week record for on-demand audio streams from an album for his Beerbongs & Bentleys, notching 43.4 million streams, topping Drake's previous record of 42.8 million for More Life.  He also leads in total audio album equivalent consumption so far this year with 206,000.

For more insights on everything from vinyl to hip hop and individual artists, -- such as Daniel Caesar, Jessie Reyez, Nav, Tory Lanez, as well as veteran Tom Cochrane, the late XXXtentacion, and politically outspoken Childish Gambino -- go here to see the full Nielsen Music Canada mid-year report.